Jay Heinz is a dynamic Executive Producer and Creative Director with over 15 years of expertise in crafting digital media experiences. As the EP at Relative Scale, Jay leads the development of innovative digital projects, including immersive experiences, AR/VR, interactive exhibits, and large-format films.
Previously, Jay headed digital production and strategy at Morehead Planetarium and Science Center, where his efforts resulted in the successful creation of immersive fulldome films, XR projects, and interactive exhibits that reached over a million users annually. His work extends across diverse sectors, having collaborated with prominent organizations such as NASA, the Special Olympics, and the Washington Post.
Previously, Jay headed digital production and strategy at Morehead Planetarium and Science Center, where his efforts resulted in the successful creation of immersive fulldome films, XR projects, and interactive exhibits that reached over a million users annually. His work extends across diverse sectors, having collaborated with prominent organizations such as NASA, the Special Olympics, and the Washington Post.
VR/AR/XR/Mixed Reality & Emerging Technology
Using emerging technology such as VR, AR, drones, and AI to produce content that allows audiences to see and interact with subjects in novel ways. Projects created for The Washington Post and National Science Foundation.
Using emerging technology such as VR, AR, drones, and AI to produce content that allows audiences to see and interact with subjects in novel ways. Projects created for The Washington Post and National Science Foundation.
Immersive Fulldome Films
Producing award-winning immersive fulldome films screened in over 180 theaters on four continents. Develop using 3D animation and live action 360 video about space, biology, history and more. Projects created for NASA and the National Institute of Health. Create original content and IP such as the Magic Tree House and Grossology book series.
Producing award-winning immersive fulldome films screened in over 180 theaters on four continents. Develop using 3D animation and live action 360 video about space, biology, history and more. Projects created for NASA and the National Institute of Health. Create original content and IP such as the Magic Tree House and Grossology book series.
Location Based Interactive Exhibits
Developing interactive exhibits for science centers and other cultural institutions. Led the $9M+ exhibits and architecture renovation and reimagining of Morehead Planetarium and Science Center.
Developing interactive exhibits for science centers and other cultural institutions. Led the $9M+ exhibits and architecture renovation and reimagining of Morehead Planetarium and Science Center.
Video
Led documentary teams around the world for organizations such as the Washington Post, the Special Olympics and the University of North Carolina. Currently developing science, instructional, historical and marketing videos for use on the internet, streaming television and giant screen.
Led documentary teams around the world for organizations such as the Washington Post, the Special Olympics and the University of North Carolina. Currently developing science, instructional, historical and marketing videos for use on the internet, streaming television and giant screen.
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MARS - THE ULTIMATE JOURNEY
Immersive Fulldome Video Completed 2023 MYSTERIES OF THE BRAIN
Immersive Fulldome Video Completed 2020 TALES OF THE AMERICAN SOUTH
Immersive Fulldome Video Completed 2019 |
HIDDEN NO MORE
VR, Animation and Documentary Video Completed 2022 MOREHEAD PLANETARIUM RENOVATION
Project Lead - $9M Construction and Exhibit project Completed 2020 ONE GIANT LEAP
Immersive Fulldome Video Completed 2019 |
^ INTERNATIONAL DOCUMENTARIES
Producer and coach for award-winning international multimedia documentary projects and multiple Special Olympics. 
^ TEACHING/INSTRUCTION
Adjunct Professor/Instructor for multimedia storytelling courses focusing on documentary video and online interactive content. Lead Instructor of Multimedia Bootcamp for professional journalists and multimedia coach at Eddie Adams Photography Workshop. |
^ INTERACTIVE EXHIBITS
Producer of multiple traveling interactive large scale exhibitions. 
^ DOCUMENTARY VIDEO
Documentary work and consulting with the Washington Post, New York Times, Duke University, University of North Carolina, Martha Graham, Music Maker, Durham Bulls and more. |
^ CONFERENCES
Presenter/Speaker at conferences such as ASTC, IMERSA and FILM-COM and media such as NPR's The State of Things. 
^ MULTIMEDIA DESIGN
Designer of significant sections of Lucasfilm websites such as starwars.com, indianajones.com, starwarskids.com and other commercial sites. |
